Job Description – Head of Digital Marketing

Job Overview

We are looking for a skilled and creative Head of Digital Marketing to plan, manage, and execute the company's overall digital marketing strategy. The candidate will be responsible for handling SEO, paid advertising, social media, email marketing, content creation, and performance analysis to improve brand visibility and generate quality leads.

The ideal candidate should have hands-on experience with digital marketing tools, video editing, creative development, and campaign optimisation, along with the ability to coordinate with sales and advisory teams.

Roles and Responsibilities

Digital Marketing Campaign Management

Plan and execute digital marketing campaigns across SEO, Google Ads, Meta Ads, and LinkedIn Ads.
Manage social media marketing and email marketing activities.
Develop strategies to improve online visibility, website traffic, and lead generation.
Monitor campaign performance and optimise marketing activities.

Content and Social Media Management

Manage the content calendar and oversee website content updates.
Maintain and develop the company's LinkedIn presence.
Create engaging content for social media platforms and digital campaigns.
Ensure consistent brand communication across digital channels.

Video Editing and Creative Development

Edit short-form videos, reels, and promotional content using Adobe Premiere Pro, CapCut, or similar tools.
Create marketing graphics and advertising creatives using Canva or Adobe Photoshop.
Develop creative assets for social media posts, advertisements, and promotional campaigns.

Performance Tracking and Analytics

Track website traffic, leads, and Cost Per Lead (CPL) using Google Analytics 4 (GA4).
Prepare and share regular digital marketing performance reports.
Conduct A/B testing to improve campaign effectiveness and conversion rates.
Analyse marketing data and identify opportunities for improvement.

Lead Generation and Team Coordination

Coordinate with sales and advisory teams to generate high-quality leads.
Align digital marketing campaigns with business objectives.
Monitor lead quality and support customer acquisition