Job Description – Marketing Specialist

Job Overview

We are hiring a talented and results-oriented Marketing Specialist to join our team in Gurugram, Haryana. The ideal candidate will be responsible for strengthening brand visibility, generating potential leads, and executing effective marketing initiatives across digital and traditional platforms. This role involves working with sales, product, and technical teams to develop engaging marketing materials, improve brand communication, and support overall business growth through creative and data-driven strategies.

Key Responsibilities

Develop, coordinate, and implement marketing campaigns across digital platforms, social media, email marketing, and offline channels.
Perform market research, competitor analysis, and industry trend assessments to identify new business and marketing opportunities.
Work closely with sales, product, and design teams to ensure consistent branding and effective marketing communication.
Create customized product catalogues, marketing brochures, presentations, and technical documents with professional designs.
Assist in website development, content updates, and optimization to improve website performance and user experience.
Plan, manage, and publish engaging content across different marketing channels to strengthen brand awareness.
Handle social media platforms by preparing content calendars, scheduling posts, and monitoring audience engagement.
Organize and coordinate external marketing activities, including exhibitions, conferences, trade shows, and industry events.
Manage internal corporate events, business visits, employee gatherings, and company functions.
Coordinate with external suppliers and vendors for marketing materials, promotional products, and branded merchandise.
Monitor campaign performance and prepare reports to evaluate marketing effectiveness and identify improvement areas.

Required Skills & Qualifications

Communication Skills: Excellent verbal and written communication abilities, along with strong presentation and interpersonal skills.
Market Research: Knowledge of market analysis, customer behaviour, competitor research, and identifying emerging industry trends.
Sales Support: Ability to assist sales teams through lead generation, customer engagement, marketing collateral, and lead-nurturing activities.
Marketing Strategy: Understanding of campaign development, brand management, marketing planning, and performance measurement.
Business Understanding: Ability to understand company objectives, product offerings, business operations, and industry-specific solutions.
Creative Skills: Experience in developing attractive marketing graphics, promotional materials, video content, and presentations.
Digital Marketing Tools: Working knowledge of Canva, Adobe Photoshop, Illustrator, After Effects, Premiere Pro, Figma, Generative AI tools, and Mailchimp.
Education: MBA/PGDM in Marketing along with a B.Tech/B.E. or B.Sc. qualification in a relevant discipline.

Employment Details

Job Title: Marketing Specialist
Employment Type: Full-Time, Regular / Permanent
Experience: 0–3 Years
Salary: Up to ₹6 LPA (including variable pay)
Job Location: Gurugram, Haryana, India
Department: Marketing & Communication
Role Category: Digital Marketing
Industry: Power / Solar Energy

Eligibility Criteria

Minimum 80% marks in Class X.
Minimum 75% marks in Class XII.
CAT score above the 90th percentile.

Educational Qualifications

Undergraduate: B.Tech/B.E. in any specialization or B.Sc. in Mathematics, Mathematics and Computer Applications, or Information Technology.
Postgraduate: MBA/PGDM with specialization in Marketing.

Application Process

Interested candidates can share their updated resumes at maherukh.siddiqui@thehrsolutions.in.