Job Description – Performance Marketer

Job Overview

Company: Finagle

Department: Marketing

Position: Performance Marketer

Experience: 1 Year

Industry: Fintech / Financial Services

Employment Type: Full-Time, Permanent

Location: Not Specified

Finagle is looking for a proactive and enthusiastic Performance Marketer to support its digital marketing, lead generation, and business development activities. The ideal candidate will assist in planning and executing online campaigns, identifying potential customers, improving brand visibility, and driving customer acquisition through performance-driven marketing strategies.

This role provides an opportunity to gain practical experience in fintech marketing, digital outreach, lead management, and campaign performance analysis.

Key Responsibilities

Lead Generation and Customer Acquisition

Identify potential customers and generate qualified leads through online platforms and digital channels.
Develop and implement lead generation strategies to support business growth.
Research target audiences and identify potential customer segments.
Maintain and update lead databases regularly.
Support customer acquisition and lead conversion activities.

Digital and Online Marketing

Assist in planning and executing digital marketing campaigns.
Manage online marketing initiatives across relevant digital platforms.
Identify opportunities to improve brand awareness and customer engagement.
Monitor campaign performance and evaluate marketing results.
Support the implementation of digital marketing strategies.

Social Media Marketing

Manage and support social media activities across LinkedIn, Instagram, and Facebook.
Assist in creating, scheduling, and publishing engaging marketing content.
Research industry trends, competitor activities, and market developments.
Improve social media engagement and online brand visibility.

Performance Marketing and Campaign Management

Assist in executing performance-based marketing campaigns.
Track campaign performance, lead generation, and engagement metrics.
Analyse marketing data and prepare performance reports.
Identify opportunities to optimise campaigns and improve results.
Support paid advertising and customer acquisition initiatives.

Coordination and Reporting

Coordinate with internal teams for lead follow-ups and marketing activities.
Maintain accurate records of leads and campaign performance.
Prepare regular reports on lead generation and marketing activities.
Support business development and other marketing initiatives.

Required Skills and Qualifications

Graduate or pursuing graduation in Marketing, Business Administration, Management, or a related field.
Basic understanding of digital marketing and online marketing concepts.
Knowledge of lead generation, customer acquisition, and business development.
Good verbal and written communication skills.
Familiarity with social media platforms and digital marketing tools.
Strong research, analytical, and organisational skills.
Proficiency in MS Excel and MS Office.
Ability to learn quickly and work in a fast-paced fintech environment.

Preferred Skills

Basic knowledge of SEO and performance marketing.
Familiarity with Google Ads and social media advertising campaigns.
Understanding of lead management and customer engagement strategies.
Previous internship or project experience in digital marketing, fintech, or financial services is an added advantage.

Ideal Candidate Profile

The ideal candidate should be self-motivated, creative, and result-oriented, with a strong interest in building a career in digital marketing. They should have an understanding of digital platforms, lead generation, and customer acquisition, along with the ability to take initiative, analyse campaign results, and adapt to changing marketing requirements.

Job Details

Industry Type: Advertising & Marketing / Digital Marketing
Functional Area: Marketing / Digital Marketing / Lead Generation
Department: Marketing & Communication
Role Category: Digital Marketing
Role: Performance Marketing Manager
Employment Type: Full-Time, Permanent
Education: Any Graduate

Key Skills

Online Marketing
Digital Marketing
Social Media Marketing
Internet Marketing
Digital Branding
Online Branding
Web Marketing
Internet Advertising
Digital Advertising