Job Description – Social Media Marketing Executive

Job Overview

We are seeking a creative and enthusiastic Social Media Marketing Executive to strengthen our brand presence across digital and offline communication channels. The candidate will work closely with the founder and the Sales and Marketing teams to develop effective communication plans, create engaging content, execute lead-generation campaigns, and build strong relationships with the target audience.

Roles and Responsibilities

Social Media Management: Plan, develop, and implement engaging social media strategies across LinkedIn, YouTube, Instagram, and other relevant platforms.
Content Development: Create informative and attractive content, including blog articles, promotional videos, social media posts, and marketing materials.
Platform Management: Handle LinkedIn and YouTube accounts by managing content calendars, publishing updates, and improving audience engagement.
Campaign Execution: Develop and coordinate social media campaigns to increase brand awareness, attract potential customers, and generate quality leads.
Brand Communication: Maintain consistent brand messaging across online and offline marketing channels.
Performance Analysis: Monitor social media activities, evaluate campaign results, and prepare performance reports with actionable recommendations.
Team Collaboration: Work with the founder and cross-functional teams to develop marketing strategies and achieve business objectives.
Audience Engagement: Interact with followers, respond to inquiries, and build meaningful connections with prospective customers.

Required Skills and Qualifications

Minimum 1 year of experience in Social Media Marketing, preferably within the Education Technology (EdTech) industry.
Practical knowledge of social media marketing strategies, content development, and digital campaign management.
Understanding of sales activities, lead generation, and team coordination.
Excellent written and verbal communication skills.
Strong leadership, analytical thinking, and problem-solving abilities.
Ability to manage multiple projects and work collaboratively in a team environment.
Familiarity with LinkedIn, YouTube, and Instagram marketing.

Why Join Our Team?

Opportunity to work with an innovative and growing startup.
Take an active role in developing and strengthening the company's brand identity.
Collaborate with a motivated and energetic team in a supportive work environment.
Gain opportunities for professional development and career advancement as the organization expands.
Work in a flexible environment with opportunities to contribute new ideas and strategies.

Employment Details

Position: Social Media Marketing Executive
Experience: Minimum 1 Year
Work Location: Mumbai, Maharashtra
Work Mode: Hybrid (Remote work available for candidates residing outside Mumbai)
Employment Type: Full-Time, Permanent

Job Details

Role: Social Media Marketing
Industry: IT Services & Consulting
Department: Marketing & Communication
Role Category: Digital Marketing

Educational Qualification

UG: Any Graduate